The AI Marketing BS Index (bastian.rieck.me)

68 points by speckx 3 hours ago

9 comments:

by swyx 2 hours ago

- report benchmark that conveniently omits well known SOTAs, 20 points

- conveniently omit well known benchmarks because not SOTA, 30 points

- change one tiny term in GRPO and call it a completely different acronym, 50 points

- try to slide in a systems hack and but title your paper as though it is a model improvement, 100 points (prizes to the first replier who figures out which recent paper i am subtweeting here)

- forbes 30 under 30, 100 points

by htrp an hour ago

fine tune an oss model and call it a groundbreaking innovation -- 20 points

by djha-skin 20 minutes ago

I call upon this body to draw up a spreadsheet of some popular AI marketing and their scores.

by vivid242 an hour ago

-10 points if you actually read your marketing yourself before copy and pasting it on the website

by kusokurae 2 hours ago

I submit that doing (4) earns 40 points, rather than 20.

by thefz 22 minutes ago

Could not care less about AI, but this font is amazing.

by metalliqaz 12 minutes ago

https://practicaltypography.com/equity.html

it looks kind of messy on my 1200p monitor, maybe its better on high res

by PaulHoule an hour ago

The list avoids many of the real sins and has plenty of mis-analysis, for instance,

   20 points for doing the usual motte-and-bailey or hedging in the form of β€œIt is not X. It is Y.”
I mean, that language pattern is often appropriate but for people who are paying attention today it is a sign of... something.

I mean, I am tired of Copilot giving answers like "You're not a fur, you're a therianthrope" It is really a tracer, I think, for someone for whom the lights are on and nobody is home, like they want to be a top blogger about AI but they haven't caught on that the "It's not X, it's Y" pattern is a tell.

by snapcaster 2 hours ago

A similar BS is also every CEO claiming AI made their company 10x faster yet GDP trends not really budging

Data from: Hacker News, provided by Hacker News (unofficial) API